BRANDS
KEMPE
KEMPE is a gender-free athletic apparel brand aimed at supplying the needs of people without limiting them to archaic gender roles. The athletic community is deeply ingrained with these traditional gender roles while there is a large segment of population that does not identify with these binary options. With KEMPE, the customer tells us who they are instead of being told who they are. We aim to create a more informed product for a more inclusive system. To create a logo and cohesive branding I looked at different shapes coming together to make new forms. I wanted to allow all the shapes to play different roles in different forms to create a whole system of cohesive collaboration.